ASM Automotive – Privacy Policy
Effective Date: August 2026
- Introduction
ASM Automotive (“we”, “our”, or “us”) is committed to protecting your privacy and ensuring your personal information is handled securely and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, or use our vehicle sourcing and automotive services.
- Who We Are
ASM Automotive
Email: info@asmautomotive.co.uk
Telephone: 07301 374 313
Business Address: 21 Great Balance, Brinklow, Rugby, CV23 0NL
- Information We Collect
We may collect:
- Your name
- Telephone number
- Email address
- Home address
- Vehicle requirements and preferences
- Finance-related information (where applicable)
- Communication records
- Website usage information through cookies and analytics
- How We Use Your Information
We use your information to:
- Respond to enquiries
- Source vehicles on your behalf
- Arrange appointments
- Provide quotations
- Process vehicle purchases
- Arrange finance introductions where applicable
- Improve our services
- Meet legal and regulatory obligations
- Sharing Your Information
We only share your information where necessary, including with:
- Vehicle dealers and suppliers
- Finance providers (with your consent where required)
- Warranty providers
- Delivery companies
- Professional advisers
- Government authorities where legally required
We never sell your personal information to third parties.
- Data Security
We use appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure or destruction.
- How Long We Keep Your Data
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal obligations.
- Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent where applicable
Requests can be made by contacting us using the details above.
- Cookies
Our website may use cookies to improve functionality and analyse website traffic. You can manage cookie preferences through your browser settings.
- Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
- Contact Us
If you have any questions regarding this Privacy Policy or how your data is handled, please contact ASM Automotive using the details provided above.